
Mall Taman Anggrek once again became the center of attention for healthy lifestyle enthusiasts by hosting the International Vegan Festival from November 12-17, 2024. This event served as a platform for businesses, vegan communities, and the general public to delve deeper into plant-based lifestyles and explore various innovative products that support sustainability.
Palmboom® Cake Margarine, Indonesia’s first vegan margarine, participated in the event, carrying its mission to promote eco-friendly bakery and culinary trends. This margarine is free from trans fats, boasts stable plasticity and texture, and delivers a fruity butter aroma along with a soft and moist application result. It is ideal for making a variety of sweet breads, cakes, high-quality cookies, choux pastry, toasted bread spreads, martabak, cake fillings, and other premium-quality baked goods.

Innovation Behind Palmboom® Cake Margarine Vegan
Palmboom® Margarine has been present since the 1940s and has been widely known in Indonesia, even during the Dutch colonial era. This product was specifically designed to meet the needs of those adopting a vegan lifestyle, offering a formulation free from animal-derived ingredients while maintaining optimal quality and taste. With its smooth texture and distinctive aroma, this margarine is perfect for various cake, bread, and culinary creations.
“Palmboom® Cake Margarine is made from 100% plant-based ingredients and is free from any animal derivatives. This makes it an ideal choice for vegans, vegetarians, and individuals with dairy intolerance. The product provides options and confidence for the vegan community to meet their plant-based dietary needs, especially in making bread, biscuits, cakes, and more,” said Dr. Susianto Tseng, Secretary-General of the Indonesia Vegetarian Society (IVS) and President of the Vegan Society of Indonesia (VSI).

During the festival, the Palmboom® Cake Margarine Vegan booth became one of the most popular attractions. Visitors could participate in a range of engaging activities, such as:
- Vegan Cooking Demo: Chef Nicholas showcased a “Vegetarian Curry Fried Rice” recipe, attracting crowds with the irresistible aroma of Palmboom® Cake Margarine.
- Free Tasting: Visitors can directly sample Vegan Lemon Cookies, with the recipe available at the following link. These cookies are made using Palmboom® Cake Margarine Vegan, proving that flavour doesn’t have to be compromised even when it’s vegan-based.
You can catch the excitement at the Palmboom® booth on the Instagram highlights of @Smartplusprof and @palmboom_id under “Vegan Festival”: https://www.instagram.com/stories/highlights/18329393794152424/
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