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After being absent for 2 years due to COVID-19 pandemic, on 9th to 12th November 2022, SIAL Group continued to held the SIAL Interfood 2022 event at the Jakarta International Expo in Kemayoran.

The event, which was held for 4 days, attracted various companies in culinary, hotel, restaurant, and cafe industries from 26 countries, including Indonesia.

One of the companies participating in SIAL Interfood 2022 is Sinar Mas Agribusiness and Food with its best-selling products from FILMA®, PALMBOOM®, and PALMVITA®.

During SIAL Interfood 2022, the visitors’ excitement was overflowing. In fact, throughout the 4 days of the event, the booth is always packed. This is also acknowledged by Sinar Mas Agribusiness and Food which booth was located in Hall D-DF 019, JIEXPO Kemayoran, Jakarta.

Every day, Sinar Mas Agribusiness and Food welcomed many visitors who asked about the best-seller products. Chef Koko Hidayat as Professional Master Chef from  Sinar Mas Agribusiness and Food, also commented, “The enthusiasm of Sinar Mas booth visitors at SIAL Interfood 2022 was overflowing. From old customers to new customers, they are visiting the Sinar Mas booth until the last day.”

Lots of visitors were asking about Sinar Mas Agribusiness and Food products at SIAL Interfood 2022 because it is well-known for its high quality products. As many have known, the products produced by Sinar Mas Agribusiness and Food were made using top choice ingredients that are trans fat-free, hence healthier to use for producing cake, bread, and others. “All products from Sinar Mas Agribusiness and Food, as manufacturer of FILMA®, PALMBOOM®, and PALMVITA®, are trans fat-free. As we all know, trans fat is one of the ingredients that are not considered good for health, it can even disrupt the body’s metabolism,” said Mr.Davy Djohan as GM Marketing at PT Smart Tbk.

The commitment to create high quality products is embodied by the newest innovation that is better for the environment, presenting the environmentally friendly recyclable new pack. “Other than trans fat-free, the carton packaging of all FILMA®, PALMBOOM®, and PALMVITA® are 100% degradable, and certainly environmentally friendly,” Mr.Davy Djohan as GM Marketing at PT Smart Tbk added.

The environmentally friendly packaging is also showcased at this year’s SIAL Interfood. This innovation is in line with the theme brought by Sinar Mas in this event, “Taste of Nature”.

Aside from showcasing the best-selling products, Sinar Mas Agribusiness and Food also held baking demos using various recipes such as Cheese Brulee Bomb, Ja-Su-Ke Bread, Gemblong Fried Bread, Salted Egg Onion Cookie, and many others, which were done by the reputable chef from Sinar Mas such as Chef Koko Hidayat as Professional Master Chef and team, Chef Kim Garry as Professional Master Chefand team, and Brand Ambassador PALMBOOM®, Chef Lenny Limiyati were also present.

In this baking demo, which was held at SIAL Interfood, Sinar Mas used the best-selling products from FILMA®, PALMBOOM®, and PALMVITA® that are made with top choice high quality ingredients. Chef Lenny, PALMBOOM®’s brand ambassador that has been using PALMBOOM® products since the beginning of her career said, “Sinar Mas products always offer the best quality and continuously improve the taste, aroma, and quality. Aside from the fruity butter aroma, PALMBOOM® also makes the cake’s texture softer. The price offered also matched the good quality.”

Products from Sinar Mas Agribusiness and Food are liked by the customers, especially during SIAL Interfood, because they are made with high quality ingredients and continuously innovating.

By participating in SIAL Interfood 2022, Sinar Mas Agribusiness and Food hopes to give the best recommendation of products to the visitors’ bakery business, and help boost the SME bakery in Indonesia. Always use FILMA®, PALMBOOM®, and PALMVITA® products by ordering through e-catalog!