Sinar Mas Agribusiness and Food Becomes Part of the Success of SIAL InterFOOD 2023 Event

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Posted: Nov 20, 2023 • 2 minute read • GAR • 0 Likes

Jakarta International Expo (JiExpo) once again witnessed an international-scale food and beverage industry exhibition, namely SIAL InterFOOD 2023, which was held from November 8 – 11, 2023. This event was not only a showcase for culinary products but also served as a platform for sharing knowledge, following the latest trends, and high-value business partnerships.

This year, SIAL InterFOOD 2023 was enlivened once again by the presence of Sinar Mas Agribusiness and Food, always one of the most anticipated participants. As a renowned company widely known in Indonesia, Sinar Mas’ booth became a main attraction and popular spot at the event. With a comfortable cafe lounge theme, the Sinar Mas booth attracted a diverse audience, including business owners, chefs, distributors, and culinary enthusiasts.

Throughout the four-day event, the Sinar Mas booth was consistently crowded with visitors eager to directly interact with the sales team regarding Sinar Mas Agribusiness and Food products, including FILMA®, Palmboom®, and PALMVITA®. Additionally, daily baking demos were conducted by Sinar Mas’ Professional Master Chef team, such as Chef Koko Hidayat & Chef Kim Garry, as well as Palmboom® Brand Ambassador Chef Lenny Limiyati, showcasing various recipes like Kale Chiffon Cake, Sweet Button Cookies, Exotic Papua Cacao Cake, Cheese Beef Roll, Lapis Legit Matcha Red Bean, and many more. Visitors had the opportunity to ask questions directly to the professional master chefs about baking and cooking.

“The theme and message conveyed by Sinar Mas at SIAL InterFOOD 2023 was ‘Smart Solutions for Smart Customers.’ Sinar Mas offers a diverse range of products that provide solutions for those wanting to bake, fry, and more. We provide not only business solutions but also environmental ones. In terms of products, PT. Smart this year highlights ‘Trans Fat free’ where all SMART products are free of harmful saturated fats, making them safer and healthier for smart customers. Regarding packaging, all are now in brown craft, making them more environmentally friendly and of better quality, because PT. Smart prioritises recyclable materials,” shared Mr. Marcel Ario, Brand Manager, on Friday, November 10, 2023.

The variety of engaging activities provided by Sinar Mas, combined with their innovative and attractive booth concept, not only successfully drew the attention of thousands of visitors but also helped Sinar Mas once again win the “Favourite Stand Award” at SIAL InterFOOD 2023.

For those starting or running a bakery or culinary business, Chef Kim Garry, a Professional Master Chef at Sinar Mas, advises, “SMART products can be tailored to needs because all of them are good and premium. Everything needed by bakers is very comprehensive, from margarine, shortening, puff pastry to solid oil, all provided by Smart. Importantly, all Sinar Mas products are trans-fat-free.”

The bakery and culinary business is ever-evolving, balanced by innovation and creativity in terms of business operators, recipes, and technology. This is also confirmed by Professional Master Chef Koko Hidayat, “The culinary business is never dull. Many continue to grow and innovate effectively. It’s worth it for Smart Bakers to try new things and always use products from SMART that are trans-fat-free and of premium quality.”

The presence of Sinar Mas Agribusiness and Food at SIAL InterFOOD 2023 reaffirmed Sinar Mas’s commitment to offering high-quality innovations. Through inspiring interactions within the bakery and culinary industry community, and top-quality, trans-fat-free products in environmentally friendly brown craft packaging, Sinar Mas presents the ideal solution for culinary business owners seeking premium products. Get FILMA®, Palmboom®, and PALMVITA® products from Sinar Mas by clicking here.